Customers search your website to discover more information on your business, products and services. This should be motivation enough to invest in a well designed website that is not only aesthetically pleasing but also SEO friendly.
Below are five reasons why visitors may be leaving your website:
1: Your design is outdated – First impressions count
You never get a second chance to make a first impression – Will Rogers
Your website home page is often the first point of contact you have with new customers. By having a cluttered, dated design or hard to navigate website people will simply leave. By providing the ‘wow’ factor as soon as they hit your website they will be more inclined to browse for longer and have a clear understanding on what you can offer them.
2: Page content
Make sure your message is simple and to the point. Friendly language without using too much jargon is recommended. Most people just scan over information on websites, so large blocks of text will be off putting.
Using headlines, key points and utilising fonts will make your information easier on the eye and help your viewer stay engaged for longer.
The use of images and video content is paramount moving forward in 2019.
Remember 80% read what they see. The overuse of poor quality images or stock imagery can also be a big put off. Investing in bespoke photography will strengthen your brand and customer trust. Read our blog about this here.
3: Slow loading website
Research from KISSmetrics reports that load times matter when it comes to website performance. Here are some key stats from their analysis:
- 47% of consumers expect a web page to load in two seconds or less.
- 40% abandon a website that takes more than three seconds to load.
- Even a one-second delay (or three seconds of waiting) decreases customer satisfaction by about 16%.
This is something you should be prioritising it may be a small task of optimising your images and videos or it may be a case of your hosting not meeting your needs.
Call us for a FREE audit today!
4: Non responsive
It is hard to believe we are still coming across websites that are not mobile responsive. According to this piece from The Huffington Post, 30 percent of users looking to make a purchase through a mobile site will abandon the purchase if the site is not mobile-friendly.
5: Call to action
When people land onto your page they need clear direction on the next step you want them to make. Whether that is to visit another page, filling out a form or going to checkout.
Make your call to action as obvious as possible. Using tools such as crazyegg to monitor exactly where your customers are looking on your page by using a heatmap, could easily help you see if your call to actions are in the best place or need to be moved.
If you would like to chat all things websites with a member of the CREATIVEFOLKS team then please get in touch.