Fraser Kerns

Founder | Creative Director

Fraser is the Performance Marketing Manager and SEO Specialist at Creative Folks, bringing 8+ years of experience to the table to help brands grow. While organic search is his specialist craft, he doesn't work in a silo. He looks at the entire performance marketing mix to ensure that every strategy, from technical site health to paid integration, is working toward one goal: real, measurable results.

He has a knack for turning complex data into no-fluff, actionable plans. He’s all about the "why" behind the click, ensuring that SEO and performance strategy work hand-in-hand to crush ROI targets.

Fraser is a firm believer that "bold wins." He’s a regular contributor to the industry, sharing his thoughts on the evolving role of SEO and performance marketing such as his article partnered with Ahrefs. https://ahrefs.com/blog/seo-manager

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Fraser

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Schedule a free consultation and discuss how he can help you achieve your digital goals.

Insights by

Fraser

Responsive web design by CreativeFolks
UX & UI
How to Use Animation & Micro-Interactions to Improve Website Experience

In this era of technology, a well-designed website is not just a luxury – it’s a necessity. Your website is your online storefront, the first impression you make

Colourful Web Design & Branding
Lead Generation
Why Lead Generation Needs to Be a Continuous Process

Generating leads isn’t a one-and-done exercise. It’s not like sending a single email or posting a random social update and then sitting back with a coffee, hoping..

Colourful Web Design & Branding
Brand Performance
Why Consistent Branding Matters Across All Digital Platforms

Consistency is the digital equivalent of showing up clean, on time, and with your tie straight. You can get away with a lot online, but inconsistency isn’t one of th

UI UX Wireframe
UX & UI
The Importance of Typography in Web Design: How Fonts Impact UX

Typography isn’t just about looking pretty. It’s about guiding users, establishing brand personality, and making sure people don’t bounce because reading your websit

SEO Performance iPhone with rocket ship
Lead Generation
Top Mistakes to Avoid in Your Lead Generation Strategy

The bread, and butter of marketing. Everyone wants more leads. Fewer people know how to actually get them.

AI image of Boxing Gloves by CreativeFolks
Branding
How to Build a Strong Brand Identity: A Step-by-Step Guide

Your website needs to give the user an experience, not just act as a digital brochure. Today’s visitors expect more than just static text and a few images.

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