Insights by Fraser Kerns

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SEO
How to Analyse Your Competitors’ SEO Strategies for Growth

If you want to climb the rankings, you need to understand your competition. What's working for them, what isn’t, and where the gaps are that you can swoop in and own

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Performance Marketing
What is Performance Marketing? How It Helps Grow Your Brand

Performance marketing is not just one channel, it’s the collective system of SEO, PPC, social media, email marketing, technology and automations.

Analytics for a website
SEO
SEO for Startups: How to Gain Visibility Without a Big Budget

SEO might sound like something only giant corporations can afford, but smart SEO doesn’t have to break the bank.

CreativeFolks Hold your horses
SEO
Why SEO Should Be Part of Your Long-Term Business Strategy

Your website needs to give the user an experience, not just act as a digital brochure. Today’s visitors expect more than just static text and a few images.

SEO
How to Integrate SEO with Your Overall Marketing Strategy

SEO can sometimes feel like a distant second cousin at the family reunion, you know they exist, but you’re not quite sure how to get along.

Montage
PPC
The Power of Paid Media in Accelerating Brand Growth

If you want to accelerate brand growth, get in front of new eyeballs fast, and put some serious fuel behind your strategy, paid media is your go-to.

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SEO
SEO Myths Busted: What Really Works for Your Website

Search Engine Optimisation (SEO) is a constantly evolving field, yet myths and misconceptions about it persist.

UI UX Wireframe
SEO
Why User Experience (UX) Matters for SEO and How to Improve It

In the world of digital marketing, businesses must focus on both search engine optimisation (SEO) and user experience (UX) to achieve online success.

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SEO
The Role of Content Marketing in Boosting SEO Rankings

In today’s digital age, it’s more important than ever to have a strong online presence. And one of the best ways to do that is through search engine optimisation

SEO Performance iPhone with rocket ship
SEO
SEO and Lead Generation: A Winning Combination for Business Growth

SEO and lead generation are two critical components that drive business success. But when used together, they create a powerhouse strategy.

Design montage
Brand Performance
Mastering ROI: How to Measure Brand Performance Effectively

When it comes to building a successful business, understanding and measuring brand performance is critical.

Woman Searching With Binoculars
SEO
The Role of Video Content in SEO: Strategies for Optimisation

Consumers are increasingly turning to video for information, entertainment, and inspiration.

SEO Performance iPhone with rocket ship
Brand Performance
Why Focus on Brand Performance?

In today’s competitive market, focusing on brand performance is crucial for achieving and sustaining growth.

SEO Performance iPhone with rocket ship
SEO
SEO for Voice Search: Optimising Your Website for the Future of Search

Voice search is rapidly changing the way people interact with search engines. As voice assistants like Siri, Alexa, and Google Assistant become increasingly better

SEO optimisation for Google
SEO
Local SEO Tips for Small Businesses: Dominate Your Neighbourhood Search

A strong online presence is vital for any small business. But with so much competition, how do you ensure local customers find your business when they search online?

SEO optimisation for Google
SEO
Leveraging Social Media for SEO: Strategies for Success

Search engine optimisation (SEO) is crucial for driving organic traffic to your website. But did you know that social media plays a surprisingly significant role

SEO
How to Write Compelling Meta Descriptions for Improved SEO

Meta descriptions remain a crucial element in SEO for grabbing user attention and boosting your website's click-through rate (CTR).

SEO
International SEO: Expanding Your Reach Globally

In today’s interconnected world, the internet has revolutionised how businesses operate. Imagine the potential of reaching customers across continents

SEO
The Impact of Core Web Vitals on SEO: What You Need to Know

While high-quality content and relevant keywords remain essential, Google's focus on user experience has introduced a new set of ranking factors: Core Web Vitals.

SEO
On-Page SEO vs. Off-Page SEO: Understanding the Key Differences

The bustling world of SEO (Search Engine Optimisation) can seem complex, especially when navigating the various strategies and techniques involved.

SEO
Measuring SEO Success: Key Metrics and Analytics for Your Website

In the fast-changing world of SEO, tracking progress is key. Growth in organic traffic and better keyword rankings are strong signs of success.

UI UX Wireframe
SEO
Web Design & SEO: Best Practices to Improve Search Engine Ranking

In the ever-evolving digital landscape, websites are the cornerstones of a brand's online presence. But simply having a website isn't enough.

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SEO
The Role of Keywords in SEO: How to Find and Use Them Effectively

Keywords are the backbone of SEO, linking user searches to your content. But mastering keyword research and use can feel like navigating a maze.

Shopify Ecommerce SEO
SEO
Ecommerce SEO: Boosting Sales with Search Engine Optimisation

Amid stunning products and stories, the real challenge is being found. Ecommerce SEO boosts your store’s visibility and drives lasting organic success.

SEO optimisation for Google
SEO
Demystifying SEO: Why SEO is Important for Your Business Website

In the vast digital marketplace, your website, your brand’s storefront; must stand out from countless competitors and adapt to ever-changing search algorithms.

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SEO
SEO vs. PPC: A Practical Guide to Digital Marketing Strategies

In the dynamic landscape of online marketing, two fundamental strategies often vie for attention: SEO and PPC.

SEO Performance iPhone with rocket ship
SEO
What is SEO and How Does it Work? A Beginner’s Guide

In today’s digital age, it’s more important than ever to have a strong online presence. And one of the best ways to do that is through search engine optimisation SEO