Overview
Overview
Ashton & Moore Ltd, a century-old aerospace and defence finishing company, specialises in plating, anodising, painting and non-destructive testing. With experienced technicians and advanced equipment, they deliver high-quality, REACH-compliant finishes that enhance durability and performance.
The brief
The brief
The client sought to revitalise their brand and digital presence. With nearly a century of experience, they wanted to maintain their core values of quality, reliability, and innovation while creating a fresh and contemporary identity that would resonate with modern audiences.
We did
We did
Our approach
Our approach
The creative direction focused on preserving Ashton & Moore’s legacy by refining their original look, maintaining familiar colour tones, and crafting a website that balanced industry professionalism with a modern, approachable style. Ashton & Moore's new look is all about keeping the classic feel while bringing it up to date.
Brand Revamp
The iconic 'A' logo was simplified to create a sleek and contemporary feel, modernising the branding. This provided a strong asset to then be used across the entire brand. Brand sophistication was enhanced by a clean, professional typeface, while colour adjustments were refined to ensure harmony and balance.
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Printed Marketing Collateral
As part of the rebrand, we designed business stationery, a roller banner, and a presentation deck that seamlessly aligned with the new website. Each element maintained the refined colour palette, modern typography, and sleek iconography, ensuring brand consistency. The result was a cohesive, professional identity that reinforced Ashton & Moore’s reputation across both digital and physical touchpoints.
Web Design
Given the nature of the client’s work, imagery was minimal, so we focused on strategic typography and custom iconography. This approach created a clean, modern website design that effectively communicates Ashton & Moore’s expertise. The result is a sleek, contemporary digital presence that perfectly showcases their services while maintaining a professional and polished aesthetic.
Copy Creation
Collaborating closely with Ashton & Moore, we distilled complex technical details into clear, user-friendly content. By balancing technical accuracy with accessibility, we crafted engaging copy that effectively communicates their expertise. This fresh content ensures visitors quickly understand their services, reinforcing their industry leadership while making their website more informative, approachable, and aligned with their modernised brand.
A word from
our designer.
Our designer shares their vision, inspiration, and approach behind the project.
Breathing new life into the client's classic vision with a contemporary edge was an exciting challenge. The clean lines and modern layout capture the client's original concept with a fresh, new feel.
A word from
our client.
Here’s what our client had to say about their experience working with us.
The Ashton & Moore rebranding project successfully blended modern design with a respect for their rich heritage. By refining the logo, optimising the colour palette, and implementing a clean, professional typeface, we created a contemporary visual identity. The website’s minimal imagery was offset by smart typography and bespoke iconography, ensuring a sleek, engaging design that aligned with industry expectations. This transformation not only drastically improved their digital presence but also highlighted their nearly century-long commitment to quality and innovation. The final result is a cohesive brand and website that reflects their expertise, attracts new audiences, and positions them confidently for the future.