Overview
Overview
McCartneys LLP is a distinguished independent firm with a rich history spanning over a century. Established as a trusted name in the industry, they specialise in estate agency, auctioneering, surveying, livestock and rural services. With offices across the region, McCartneys serves both urban and rural communities, maintaining a strong commitment to professional excellence and client service.
The brief
The brief
McCartneys’ existing website was outdated and difficult to navigate, making it challenging for users to find key services. They needed a site that would provide a smooth, intuitive experience, guiding visitors effortlessly to the right information. A fresh visual identity was also necessary to highlight their expertise and reinforce their reputation as a trusted industry leader.
We did
We did
Our approach
Our approach
Understanding McCartneys' diverse offerings and target audience was crucial. We conducted an in-depth discovery phase, streamlining the site’s structure and ensuring a seamless user journey was a top priority.
UX/UI
Our initial task was to simplify the site’s layout, making it easier for users to understand and discover the various sectors and services. From here we devised a well-structured menu system together with an intuitive, user-friendly interface for effortless navigation.
Website Design
We created a clean, easy-to-use website with robust functionality, and incorporated elements that highlight the client’s wide range of services and operations to help drive more leads and support the business growth online.
Social Media & Digital
Engaging social media posts were created to maintain a consistent brand identity online. McCartneys’ digital presence was made uniform across all channels, reinforcing trust and recognition.
A word from
our designer.
Our designer shares their vision, inspiration, and approach behind the project.
"It was our pleasure to step up to the challenge and deliver what McCartneys were after. This project was a true testament to our ability to tackle complex challenges and deliver a seamless digital experience. Seeing how the new website has transformed their online presence and business operations has been incredibly rewarding. We’re proud to have created a seamless digital experience that supports their growth and success."
A word from
our client.
Here’s what our client had to say about their experience working with us.
A seamless digital experience was at the core of this project. By refining the user journey and implementing a structured, intuitive interface, we ensured that clients can effortlessly find and engage with McCartneys’ services. Aligning their online presence with their premium positioning, we have helped McCartneys establish a strong, modern, and professional digital identity.