Your website is often the first impression potential clients have of your business. A sleek, well-optimised site can establish trust and drive conversions, while a poorly designed one can send potential customers straight to your competitors.
At CreativeFolks, we specialise in web design, crafting high-performance websites that not only look great but also function seamlessly, ensuring your visitors have an intuitive and engaging experience that drives results.
5 Website Mistakes That Could be Costing You
1. Slow Loading Speeds
Why It’s a Problem: Users expect websites to load within three seconds—any longer, and they’re likely to leave. Google also considers page speed a ranking factor, so slow sites may struggle to appear in search results.
How to Fix It:
- Compress images and optimise file sizes
- Use a content delivery network (CDN)
- Minimise unnecessary plugins and scripts
- Upgrade to a reliable hosting provider
2. Poor Mobile Experience
Why It’s a Problem: Over half of website traffic comes from mobile devices. If your site isn’t mobile-friendly, you risk frustrating users and increasing bounce rates. Google also prioritises mobile-first indexing, meaning a poor mobile experience can harm your rankings.
How to Fix It:
- Use a responsive design that adapts to different screen sizes
- Ensure buttons, text, and images are easy to navigate on smaller screens
- Test your site using Google’s Mobile-Friendly Test
3. Confusing Navigation
Why It’s a Problem: If users can’t find what they’re looking for within seconds, they’ll leave. Complex or cluttered menus lead to frustration and lost leads.
How to Fix It:
- Keep your navigation menu simple and intuitive
- Use clear labels for menu items
- Implement a search function for larger sites
- Guide users with clear calls-to-action (CTAs)
4. Lack of Clear Call-to-Actions (CTAs)
Why It’s a Problem: Your website should guide visitors towards an action—whether it’s making a purchase, booking a consultation, or signing up for a newsletter. Without clear CTAs, users won’t know what step to take next.
How to Fix It:
- Use action-driven language like “Get Started,” “Book a Free Consultation,” or “Download Now”
- Make CTAs stand out with contrasting colours and prominent placement
- Ensure every page has a clear goal
5. Outdated Design & Content
Why It’s a Problem: A website that looks outdated or contains old information signals neglect. Users may assume your business is inactive or untrustworthy.
How to Fix It:
- Refresh your website design with modern, clean aesthetics
- Regularly update blog posts, testimonials, and service pages
- Ensure contact details and business information are up to date
Avoiding these common website mistakes can significantly improve user experience, increase conversions, and help your business stand out. If your website is underperforming, it might be time for a refresh.
Need expert help? At CreativeFolks we specialise in high-performance web design that turns visitors into customers. Get in touch today to see how we can help your website perform.
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