A strong online presence is vital for any small business. But with so much competition, how do you ensure local customers find your business when they search online? Local SEO (Search Engine Optimisation) is your key to unlocking the power of local search and attracting customers right in your own backyard.
Here at CreativeFolks, we understand the challenges small businesses face in the local SEO landscape. That’s why we’ve compiled these actionable tips to help you dominate your neighbourhood search
Tips to Improve Local SEO
Claim and Optimise Your Google Business Profile
Consider your Google Business Profile (formerly Google My Business) as your digital storefront. Here’s how to make it shine:
Claim and Verify Your Profile
Claim your profile and verify ownership through Google. This establishes your business legitimacy and allows you to manage information displayed in search results and Google Maps. Follow the Google guide to claiming Google Business Profile.
Complete Your Profile Information
Fill out all profile sections accurately, including your business name, address, phone number, website URL, opening hours, and a detailed description of your offerings.
Upload High-Quality Photos
Showcase your business with high-resolution images that capture your products, services, staff, and overall atmosphere.
Encourage Customer Reviews
Positive reviews are powerful trust signals. Encourage satisfied customers to leave positive reviews on your Google Business Profile.
Optimise Your Website for Local Search
Beyond your Google Business Profile, your website plays a crucial role in local SEO. Optimise your website through following the below;
Target Local Keywords
Research local keywords that potential customers might use to find businesses like yours (e.g., “best plumber near me,” “coffee shop [neighbourhood name]”). Integrate these keywords naturally throughout your website content and metadata. This will help your website begin to build relevancy around these keywords, supporting your local rankings.
Optimise Your NAP (Name, Address, Phone Number) Consistency
Ensure your NAP information is consistent across your website, social media profiles, online directories, and anywhere else you list your business online. Inconsistencies can negatively impact your local SEO rankings.
Create Local Content
Blog about local events, partner with local businesses, or offer location-specific promotions. This demonstrates your involvement in the community and improves local search relevance.
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Build Local Citations and Backlinks
Citations are mentions of your business name, address, and phone number online. Backlinks are links obtained from other websites that link to your website. See how to get the best local links for your website below;
Get Listed in Local Directories
Submit your business information to relevant local online directories, industry-specific listings, and local chambers of commerce websites. A good source for listings are often local news websites.
Encourage Backlinks from Local Websites
Collaborate with local businesses or influencers for guest blog posts, link exchanges, or mentions on their websites. This can be from working alongside them, or them reviewing your product or service, as well as much more.
Engage with Your Online Community
Building an active online presence goes beyond optimising your profile and website:
Manage Your Online Reputation
Actively respond to customer reviews (both positive and negative) on your Google Business Profile and other platforms. Demonstrate responsiveness and address any concerns promptly.
Engage with Local Online Communities
Participate in relevant online forums, Facebook groups, or Nextdoor discussions. Offer your expertise, answer local questions, and build brand awareness within the community.
Utilise Social Media for Local Marketing
Share local news, events, and promotions on your social media platforms. Encourage local engagement and target your audience geographically in social media ads.
Ready to Take Your Local SEO to the Next Level?
Local SEO is an ongoing process that requires consistent effort. At CreativeFolks, we offer local SEO services to help you manage your online presence effectively.
- Local SEO Audits: We can conduct a comprehensive local SEO audit to identify areas for improvement and develop a customised strategy for your business.
- Keyword Research and Optimisation: Our team will help you identify relevant local keywords and optimise your website content accordingly.
- Citation Building and Link Building: We can help you build high-quality citations and backlinks from relevant local sources.
Contact CreativeFolks today, and let’s help you unlock the full potential of local SEO and attract more local customers to your business.
To get in touch with our Northampton SEO team, call on 01604 420 430, or send us a message via our contact page.
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